Air Works Picks Up Marketing Campaign Award At MRO Asia-Pacific Awards 2022

21 Sep 2022

Marketing Campaign of the Year Award
MRO APAC Awards 2022

NEW DELHI / INDIA: Air Works - the nation’s largest independent MRO and aviation services and solutions major was adjudged the winner of the coveted Marketing Award at this year’s MRO Asia-Pacific Awards 2022, registering Indian MRO presence at this acclaimed, annual regional event, organized by Aviation Week, which is one of the most world’s foremost authentic voices in the aviation & aerospace universe.

This is Air Works Group’s second consecutive Marketing win at the regional Awards, having also won the Marketing Campaign of the Year Award, 2020 against stiff regional competition from leading MROs and aviation engineering companies such as SIA Engineering Company and ST Engineering, among others. The awards were announced at a glittering ceremony in Singapore, on the eve of Aviation Week’s MRO Asia-Pacific industry event.

With this win, Air Works joined the league of select aviation players who have won such honours multiple and consecutive times. The award and more significantly, its recognition, represents yet another milestone for the Indian enterprise that has successfully navigated numerous aviation cycles in its more than seven decades of operations, to emerge as the predominant player in the Indian aviation engineering and maintenance domain. 

Commenting on the consecutive win, Mr. D Anand Bhaskar, Managing Director & CEO, Air Works said, “Bagging the ‘Marketing Campaign of the Year Award’ for two consecutive years reflects the strength of our brand’s value, manifested in our business and delivery capabilities. Such global recognitions not only heighten the confidence of our customers and partners but also illustrate that Indian MRO firms are increasingly coming of age, and ready to compete and deliver on global standards, thereby laying the foundation for the eventual success of the entire Indian MRO ecosystem at a regional level”.

Regional recognitions such as this Marketing Campaign of the Year Award don’t just vindicate Air Works position as one of the leading MRO players in the Asia-Pacific [APAC] region but also emphasize the increasing role and focus on Marketing and Brand building that is now beginning to be seen in the Indian aviation & MRO space, hitherto not witnessed in recent years. The growing focus on marketing in the aviation aftermarket, primarily B2B, also indicates the heightened action in a fast-evolving market with intensifying competition, rising capabilities, improving quality benchmarks and a structured and organized way of working – all indicators of a market that’s coming of age and enroute to becoming an MRO Hub.

“It’s a milestone moment for us in Air Works and I would like to offer our sincere thanks to the aviation industry’s illustrious jury for adjudging Air Works as the winner of the regional marketing honor once again this year. The award ratifies our ongoing transformation and our investment in our Brand Refresh campaign, which is about revitalizing Air Works not only by adding some bold and vibrant colors to our palette reflecting our ambitions for the regional aviation & aerospace market along its innumerable opportunities, but subsequently bringing those instances to life, via business articulations using a comprehensive communications campaign, that evokes an honest pride in being an Air Works citizen.” said Mr. Gaurav Sahni, AVP and Head, Brand & Communications.

He further added, “India is already the third largest civil aviation market in the world and wins of such repute have the potential to galvanize the entire Indian MRO sector to realize its true potential on the global stage”.

Air Works has continued to add milestones in its organizational and business transformation journey. Earlier this year, the Group was honored with dual awards including the “Best MRO Service Provider” by the Ministry of Civil Aviation, India. Air Works also received the “Best MRO Achievement Award 2021” at ASSOCHAMs 13^th Annual Conference cum Awards on Civil Aviation and Cargo in March this year. Above all, Air Works’ brand-new, twin hangar, narrow body maintenance facility at Kochi, Kerala recently received EASA certification. The company has also been reinventing itself by bringing digitization to the forefront - not just in operations but also using it for analytics-based decision making, using its innovative and award-winning solution mSights – Maintenance Insights. Air Works also uses its proprietary ERP Platform – Titan – that is conducive for MRO operations and has been recognized for deploying smart & innovative technologies such as AI & RFID for business transformation and efficiencies. 

The Group is not only India’s largest provider of Line Maintenance services to global airlines, but also is certified to maintain more than 50 types of aircraft, making it also the most diversified MRO in the country with a pan-India presence in 27 locations with more than 1300 employees. It also provides commercial aircraft asset management services and aircraft finishing services apart from MRO-related offerings. Its customers includes both civil (fixed wing + rotary wing) and military customers apart from global OEMs, commercial airlines, business aviation companies, and leading global Lessors. 

AIR WORKS GROUP
Established in 1951, Air Works Group is India’s biggest and highly diversified independent MRO with the largest pan-India network presence across 27 cities. It is the preferred MRO partner to global aviation OEMs, aircraft owners/ operators (including fixed-wing & rotary-wing), lessors, airlines, and the Indian Defense Services, offering a host of services including MRO and heavy checks, line maintenance, cabin interior solutions, exterior finishing and painting, avionics upgrades, integrations and retrofits, end-of-lease/ redelivery checks, maintenance training (CAR 147), and asset management services to domestic and international clients.

Specialized services such as avionics, component repairs, and asset management services are offered via Group companies – SA Air Works and Acumen Aviation. Air Works undertakes base maintenance for ATR 42/72, A320, and B737 family of aircraft as well as medium and large business jets at its EASA and DGCA-certified facilities including Mumbai, Delhi, Hosur, and Kochi, supported by duly certified, in-house shops. The Company also undertakes modification and assembly of rotary-wing aircraft and is an Authorized Service Centre (ASC) for Bell and Leonardo helicopters.

Air Works enjoys an impeccable reputation in the industry for proven capabilities, outstanding workmanship, quality, and an exceptional safety orientation. The Company takes immense pride in its 71-Year aviation legacy and a culture that accords paramount importance to customers, which has allowed it to successfully deliver several India-first and industry-first projects. The Group is the recipient of several industry awards and was recently adjudged the Best MRO Service Provider by the Ministry of Civil Aviation, Govt. of India. For more details, visit https://www.airworks.aero